Helena Schwenk is Analyst Relations and Market Insights Manager at Exasol. She specialises in markets, trends, competitive landscapes and go-to-market strategies and acts as a conduit between the market and Exasol’s marketing, sales and product management teams. Schwenk also works as an external spokesperson and writes and presents frequently on the issues, developments and dynamics impacting data analytics technology adoption. Schwenk has over 24 years’ experience working in the data analytics field, having spent 18 years as an industry analyst specialising in Big Data, Advanced Analytics and more latterly AI, as well as 6 years working as both a former data warehousing and BI practitioner.